Freelance Website Development
For this freelance project, I partnered with ERA Home Improvements LLC to design and build a website aimed at driving customer engagement. Rather than starting from scratch, I worked within their existing brand identity by incorporating their established logo, colors, and visual style. This aided my goal to create a site that felt consistent with their brand while improving how customers interacted with it online.
Pages
Summary of Project
Working with ERA Home Improvements LLC gave me valuable experience designing within an already-established brand, rather than building an identity from scratch. This project challenged me to think critically about their target demographic and the user experience and engagement. I was able to translate their existing visual identity into a functional, customer-friendly website. It also strengthened my understanding of how design decisions directly impact business goals, from navigation and layout to how effectively a site communicates trust and professionalism to potential customers. This experience reinforced my interest in web design as an extension of branding, and how thoughtful design can directly support a business's growth.