Freelance Brand Design
Nailz by Titeyannah is a brand catered on providing professional, high quality nails in the comfort of your own home. The target audience is any and everyone looking to have high quality, affordable nails. The logo provided is modern, sleek, and professional but also playful. It has the high quality salon style with a little bit of originality. It was important to implement elements and typography that would catch eyes and stand out.
INSPIRATION
My client provided these images as inspiration, gravitating toward aura-style gradients and wanted it colorful, but balanced with an earthy warmth.
I used this direction as the foundation for the entire project, letting it inform everything from the color palette to the overall visual tone.
These logos show some of the first drafts and original directions for the final design. From there, I decided to move away from a bubbly feel toward something sleeker and more refined, while still keeping the design artistic and expressive.
Final Logo Variations
Brand Elements
In Conclusion
Working on Nailz by Titeyannah gave me the opportunity to lead a complete brand identity from concept to final execution. This was my first time managing a rebrand of this scope directly with a client. From developing the primary logo and secondary logos to selecting typography, colors, and extending the system into social media templates and packaging, this project pushed me to think holistically about how a brand shows up across every touchpoint. It also strengthened my ability to translate a client's vision like with the abstract inspiration like aura gradients and an earthy, colorful mood and make it into a cohesive, functional visual identity. This experience solidified how much I enjoy full-scope branding work and collaborating directly with clients to bring their ideas to life.